One of my biggest pet peeves is when I hear people say the following in regards to their business:
- “I don’t want to charge too much.”
- “I don’t want to rip people off.”
- “I don’t want to be/get rich.”
- “I’m not trying to be wealthy.”
And anything a long those lines. I think people like that truly don’t get the concept of business. I also believe they repeat what they have heard themselves. They also have probably heard that rich and wealthy people are all crooks and that evryone had to do something crooked to become rich and wealthy.
The truth is, we will never know every persoms full story to how they got to the you. What I can tell you is that we are all in charge of our own story and our own walk. Even the impossible can be possible with hard work, thinking, and strategy. Of course along the way it won’t be easy and we will have to be form and assertive. That’s a part of life. Life is a balance of negative and positives.
Ok now, let’s get back to the subject at hand. People are afraid or don’t realize that they are afraid to make a profit. You cannot grow as a company of you are not profiting. You will not be able to develop and build more skills without profiting. You cannot change the things you would like to see in the community and in the world without a profit.
I am not saying that you have to charge over the top prices, but you do deserve to charge for your time, your quality, your education, etc. properly. Too often people undercharge themselves and never make any money. Making money is key keeping a business up and running. Non-profits a but differnt, but it still takes money from somewhere to properly fund a business.
Please keep this in mind when pricing your products and services. You are spending time away from family. Some of you are risking your day jobs. Some don’t have a secure job to fall back on. If you want to see change and if you want to see growth, you have go to make a profit. Its not a bad thing. Its actually good. Change your mentality and you will change you life. In some cases you can even end up changing your neighborhood, or the world.
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